With ASM appointed as operator at Sheffield Utilita Arena, plans are underway for a full-scale upgrade of the venue.
The proposed enhancements are aimed at elevating the customer experience, whether General Admission, Premium or client. It will cover all General Admission areas, including the creation of 3 new bars and more toilet capacity. Back of House facilities are also being upgraded, and the existing premium guest experience will be elevated alongside a brand new premium hospitality space.
The arena is also home to the Sheffield Steelers, one of the UK’s premier professional ice hockey teams, adding a vibrant sporting dimension to the venue’s diverse events.
